New cinema complex targets expats, tourists

Corporate April 01, 2015 01:00

By Watchiranont Thongtep

The N

8,544 Viewed

With a blend of art and innovation, Quartier CineArt aims to offer a distinctive experience for both Thai movie lovers and expatriates, particularly Japanese residing in the Sukhumvit area of Bangkok.

The new cinema complex opens today.

Major Cineplex Group, the country’s largest theatre chain, has occupied 6,500 square metres on the fourth floor of The EmQuartier shopping centre, and equipped eight screens with the latest cinema technology under the Bt500-million Quartier CineArt project.

The highlights include True Screen X, Toyota IMAX, Aeon Theatre@Quartier, SCB First Screen and CineRobot.

The new technology will provide a 270-degree viewing experience on three walls.

"Situated at the centre of the Japanese community in Bangkok’s Sukhumvit area, undoubtedly Japan’s major brands wish to work with us. For instance, our IMAX theatre has Toyota as the title sponsor, while another premium cinema is sponsored by Aeon Thana Sinsap (Thailand)," Vicha Poolvaraluck, chairman of Major Cineplex Group, said yesterday.

Vicha added that Quartier CineArt was focusing on foreign tourists as well as expatriates around the area. About 60-70 per cent of customers would be foreigners. In the first year, the company hopes to sell a million tickets at this new cinema complex. Ticket prices are the same as those at Paragon Cineplex.

Quartier CineArt is part of Major’s ambitious goal to add 100 screens this year to the current total of 527.

By 2020, the company aims to have 1,000 screens, including 100 in Cambodia, Laos, Vietnam and Myanmar.

Vicha said his company expected revenue growth this year of at least 15 per cent, mainly driven by the addition of new cinemas as well as a strong line-up of Thai and Hollywood blockbusters.