The publisher of Daily News has earmarked Bt5 billion for its new digital television channel, expecting to break even within seven years.
The investment will cover the licence fee, new production and broadcasting equipment, and hiring new staff.
Under its 15-year licence obtained from the National Broadcasting and Telecommunications Commission (NBTC), DN Broadcast, a subsidiary of publishing company Dailynews, will officially launch its New TV channel next month after a two-month test run.
“We will apply all of our long experience in the newspaper business – more than 50 years – to the new TV channel along with strong collaboration with key content providers to make this channel one of the top five players in the digital TV business,” Panuchai Srinualnad, general director of DN Broadcast, said yesterday.
Categorised by the NBTC as a news and information channel, New TV must dedicate at least half of its total airtime to such programmes. As such, it will face intense competition from leading news stations like Nation TV, Springnews TV, TNN 24 and Voice TV.
However, Panuchai insisted his company was ready for the battle. Apart from popular and unique documentaries from Next Step, the channel is also preparing variety and lifestyle shows with leading inspirational and public figures, which the company hopes will make the channel popular among urban people with high incomes.