RS will next month debut "American Top 40 with Ryan Seacrest" in Greater Bangkok on its new radio channel, as part of its plan to import international music shows and concerts in the near future with its US partner.
Not only is Seacrest an American radio personality, television host and producer, he is also well known as a host of the talent contest "American Idol".
Already heard in 150 countries, "American Top 40" will take to the airwaves in Bangkok on Saturdays from 2-6pm on Cool Celsius 91.5 FM.
Komsan Chetchotisak, chief commercial officer of RS and managing director of Coolism Co, which was recently renamed from Sky High Network, said yesterday that the company acquired the audio broadcasting rights for the radio show from Los Angeles-based Premiere Radio Networks last year.
The company has earmarked about Bt60 million for the new station, or half of total investment for expansion this year. The remainder will be spent on the existing radio station, Cool Fahrenheit 93 FM.
To replace content produced by its rival GMM Grammy’s Hot Wave radio station, Cool Celsius 91.5 will provide international music and variety programmes in both Thai and English.
At the end of last year, GMM Grammy ended its lease with the Army, the radio-frequency holder, to co-produce radio programmes.
Coolism expects that new business will generate revenue of Bt130 million and break even this year. Cool Fahrenheit 93 FM will contribute Bt450 million and Cool Latitude, a trip planner for corporate clients, will provide the rest.
The company targets Bt600 million from its radio business unit, up from last year’s Bt380 million, accounting for 15 per cent of RS’s total income.
Prinn Muensuksaeng, the corporate marketing director at Coolism, said that besides new business, growth was driven by strong advertising revenue via radio and online channels.