Moves to generate positive changes

business February 23, 2014 00:00

By The Nation

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A hotel project boosts opportunities for underprivileged children

In support of the goal of fostering sustainable communities around its hotels, Red Planet Hotels – Asia’s emerging force in the value-hotel market – last year launched the “For the Children” community-welfare project to boost educational opportunities for underprivileged kids. 
The project was launched at 14 Tune hotels throughout Asia, including four in Thailand, as well as properties in the Philippines, Indonesia and Japan. 
The project saw Red Planet Hotels, the owners and operators of the Tune hotels in these countries, partnering with local charities to host a day of fun activities and learning workshops, as well as providing donations of much-needed educational tools such as stationery and computers to the local foundations. 
In Songkhla province, Tune Hotel Hat Yai staff spent the day at Songkhla Pattana Panya School, a centre established to promote learning and the development of underprivileged young people in the area.
They teamed up with charitable representatives from a group of sponsors and helpers, including Property Care Service, Nestle, Diana Shopping Complex, Odean Fashion Mall, Haad Thip Company and Pro Washer Laundry Service, as well as teachers and 35 students of the school. 
For a high-resolution image of the day’s activities, click here. 
In Bangkok, Tune Hotel Asoke teamed up with the Foundation for Slum Child Care, an organisation based in Baan Som Wai, which is located in one of the city’s most impoverished neighbourhoods, the Khlong Toei slum. 
Staff spent the day engaging with children with fun, developmental toys alongside VIP guest and famous Thai actress Jeeja Yanin Vismitananda. 
Meanwhile in Chon Buri, staff from Tune Hotel Pattaya worked alongside the Father Ray Foundation based in Pattaya, which takes care of 850 disadvantaged children and students. There were special guests from the Civil Defence Association. 
Staff helped with preparing food and drinks for the children and organising a host of games.
On the resort-island of Phuket, Tune Hotel Patong worked with children at Phuket Panyanukul School, an educational centre focusing on stimulating sports-based learning activities and providing support in occupational education. 
Staff were involved in activities and also presented the children with gifts. 
Red Planet Hotels chief executive officer Tim Hansing said the initiative was part of the company’s drive to generate and sustain positive and meaningful relationships with local communities. 
“We are rapidly expanding our presence in Asia, and it is important for us that we do not become ‘just another hotel brand’. Through projects like ‘For The Children’, we aim to generate positive change within local communities that support the stable growth and well-being of neighbourhoods,” he said. 
Red Planet Hotels owns and operates 14 Tune hotels in Thailand, the Philippines, Indonesia and Japan, and will soon expand the brand in South Korea and Taiwan. 
Globally, Red Planet Hotels has an ownership interest in 25 operational hotels – with 12 more under development – containing 6,537 rooms. 
There are also Tune Hotels in Malaysia, the United Kingdom, India and Australia.

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