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Motorola introduces 'connected shopper' concept to Thai retailers via 'mobility'

Motorola Solutions has introduced its enterprise mobility solutions to the retail industry in Thailand, as the US-based company seeks to enable businesses to meet the needs of omni-channel consumers under the "connected shopper" concept.

It has joined forces with the Thai Retailers Association to demonstrate its solutions for retailers, enabling them to connect better with their online and on-ground - or in-store - customers and give them a seamless shopping experience.

This marks Motorola's first move in terms of introducing the concept via its solutions in Southeast Asia.

Neale Joseph, Motorola Solutions vice president of enterprise sales for Asia-Pacific and Middle East, said people nowadays could shop in a variety of ways - in-store, online and via mobile - and technology was helping retailers to improve every aspect of the shopping experience.

"We expect to have some shopping centres implement our solutions in the next six to 12 months. We currently have no customers here [for these solutions] in Southeast Asia. This is the first time for us in regard to these solutions in the region," he said. It usually takes between six and nine months for shopping centres to get a full understanding of these new solutions and start to implement them, said the executive.

The company already has five customers in the Asia-Pacific region that have implemented the solutions, and it is in discussion with 12 others throughout the region. He said between 2,500 and 3,000 retailers around the world had implemented Motorola Solutions' technologies.

The company offers total packages for retailers - hardware, software, solution and service - and gives customers two options of acquiring a system: owning it outright or using it on a buy-as-service basis. "Our solutions provide the retailers' sales teams with anytime access to the right answer and the real-time know-how to be in the right place, right away. So when the moment matters, they can deliver the experiences that turn shoppers into buyers," Joseph said.

Siwaj Rojanatemsak, senior manager of enterprise sales for Motorola Solutions (Thailand), said increasing competition meant Thai retailers had to look at new ways to attract and retain customers.

"Here, our solutions are aimed at improving efficiency, streamlining operations and increasing profitability. Specifically, we help business transform the customer experience, increase productivity and maximise supply-chain efficiency," Siwaj said.

Chatrchai Tuongratanaphan, executive director of the Thai Retailers Association, said that in the era of omni-channel marketing, shopping centres needed to integrate their online and on-ground businesses to provide a seamless shopping experience.

Generally, Thai retailers invest between 0.1 and 1 per cent of their sales revenue in information technology. Meanwhile, according to the Bank of Thailand, retail consumption in the Kingdom last year was about Bt2.5 trillion, he said.

"We have just introduced our members to getting to know how Motorola Solutions' technologies can help them increase efficiency, reduce cost and time, and importantly enhance their shoppers' experience in the midst of tough competition, where people have more shopping choices," he said.


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