Mitsubishi Motors (Thailand) has sped past a significant milestone, witnessing global sales of more than 1.1 million for the current generation L200 (Triton) pickup truck since its launch in 2005.
“Over the last nine years, 1,148,000 L200s have been delivered, with Thai sales totalling 263,000 units and export sales amounting to 885,000,” said new MMTh president Masahiko Ueki. “This 77-per-cent share echoes the warm welcome the L200 has received in 158 countries where it is available. This is especially true in Europe, Asean and the Middle East, where customers have put their trust in us.”
Europe (excluding Russia and Ukraine) has remained MMTh’s largest export market for the L200, with sales of 198,530 units. The United Kingdom (54,900), Turkey (25,367), Germany (16,429), Italy (15,773), France (12,879) and Spain (10,216) make up the European Top Six.
The L200 has also played a significant corporate role in making Mitsubishi Motors the first automobile exporter in Thailand from its five local plants (to be supported by new local R&D facilities from 2015) and a strong profit contributor for the corporation overall.
In the longer term, this positive contribution should continue with the recently announced introduction of an all-new L200 pickup truck, scheduled for this coming autumn – a striking, low emission vehicle that takes many of its design cues from the acclaimed 2013 Concept GR-HEV show car.
By the numbers
L200 sales from 2005 to April 2014
Year Domestic sales Export sales
2005 13,632 434
2006 25,327 77,578
2007 22,415 134,012
2008 17,718 135,007
2009 9,440 64,150
2010 20,344 110,011
2011 40,613 100,107
2012 61,012 117,717
2013 42,292 107,920
2014 10,644 38,567
Total 263,437 885,503