Millennium Auto, the country's largest BMW dealer, enjoyed a 35-per-cent growth in sales during the second quarter of this year compared to the corresponding period in 2013, thanks to a wider range of vehicles on offer.
Deputy managing director Piyathep Sivakas said the company’s sales promotion was another factor which contributed to the sales growth.
“By joining hands with Master Car Rental, we are offering a very special promotion for the 316i, making it much easier for customers to own a BMW vehicle,” he said.
Under the programme, customers can enjoy low monthly installments of Bt35,000 for 60 months, which allows the company to attract new customers who were unable to afford BMWs. The promotion also includes insurance and registration fee, plus free maintenance throughout the contract period along with free tyres, batteries and a replacement car during repairs.
The company is spending Bt250 million to build a new showroom and service centre in Ubon Ratchathani for both BMW and Mini cars.
Meanwhile, Bt100 million was spent to upgrade the Rama IV showroom during the second quarter of this year, which also contributed to the company’s sales growth, Piyathep said.