SINGAPORE will play host to the prestigious Millennial 20/20 Summit, a two-day event held at the ArtScience Museum running from September 7 to 8.
The summit will cast a spotlight on understanding the ever-evolving millennial consumer in a digitally-savvy consumer environment bursting with new business models and trends – and the future of the marketplaces they create.
“Times are rapidly changing and the millennial generation already has an active role in reshaping our commerce marketplace. The Millennial 20/20 Summit will ignite the conversations that are paramount to help brands and businesses adapt and stay relevant in one of society’s most influential movements,” said Rupa Ganatra, founding partner of Millennial 20/20.
With its global connectivity and resources for business innovation, Singapore will be the first city in Asia and second in the world to host the summit. This year’s edition will gather over 1500 brands, companies, founders and start-ups to look into the future of commerce from across the four key industry sectors of travel and hospitality, food and beverage, fitness and sport and fashion and beauty.
“Singapore with its robust infrastructure, communities and innovation capabilities makes it a natural choice for us to launch the Millennial 20/20 Summit. Its progressive environment for innovation has led it to be a leading player in disruptive technology as most businesses embrace ways to co-innovate with the technology industry to reach the next stage of growth,” added Simon Berger, founding partner of Millennial 20/20.
Discussions for the summit will centre around the evolving business landscape in a millennial generation where innovation, disruption and technology are key components of its future. The summit dives deep into a focus on pillars that include retail, marketing, mobile, payments, video, social, e-commerce, CRM, advertising and big data.
The topics are aligned with Singapore’s vision of embracing technological innovations and enterprise to transform its economy of the future.
Visitors to the summit can expect highly curated and challenging discussions addressing the realities and future of each of the industry tracks featuring a distinguished speaker panel of local and international industry heavyweights such as Mark Liversidge, Chief Marketer of Hilton Hotels; Tom Glick, Chief Commercial Officer of City Football; Elaine Rodrigo, Global Director of Mondelez; Victor Ciu, CEO of One Championship; Aseem Puri, Chief Marketing Officer of Unilever; Clarence Chew, Chief Marketing Officer of Decathlon; Magnus Grimeland, Managing Director and Co-Founder of Zalora Global Fashion Group; Alexis Horowitz-Burdick, Managing Director of Sephora Digital; Cheryl Goh, Vice President of Marketing, GRAB; Deepesh Trivedi, Head of Retail & Ecommerce, Facebook; Fergus O'Hare, Head of Creative Shop APAC, Instagram and James Rothwell, Director Of Marketing - Southeast Asia, Hong Kong, Taiwan, Netflix.
Session topic highlights include riveting conversations and debate around each sector such as Selling Real Value: Building brands in an ad-free world, “What do they really want?” Talking to the next-gen consumer, fan and ambassador online and offline; Rewire & Rethink: The hotel proposition for the 21st century traveller; Winning in a Billion Dollar Industry without landing a punch; New Spirit of Innovation transforming the Space Tourism industry; 21st Century football fans – Mobile. Digital. Global: Driving innovation on and off the pitch; Delivery 2.0: Changing Food Consumption Habits and the Business Models that are disrupting it.