Marketing guru Philip Kotler in Bangkok

business March 06, 2013 00:00

By The Nation

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Prof Philip Kotler, the world's marketing guru who develops a new concept of Marketing 3.0, is here in Bangkok to conduct the greatest strategy seminar and training programmemeof the year.



 

The “Values Driven Marketing” event, hosted by Krungthep Turakij, is to encourage the new-era business to proceed marketing activities with focus on social and community sustainability.
Duangkamol Chotana, president of Nation Multimedia Group, said that the purpose of this event is to present knowledgebase about values driven marketing in the viewpoint of the world’s marketer like Philip Kotler so that this concept may be applied and implemented by Thai marketers and businessmen who wish to see the business growth along with the social and community sustainability.
Aside from the seminar today, there is a special dinner lecture for top executives by Kotler in the "Increasing Shareholders Value" topic.
“In the previous era, we might have adhered to 4Ps or 7Ps marketing strategy with focus on product and approach to customers. But, the marketing of the new era takes a step forward, that is, the focuses are on sustainable business operation, value creation and conveying good changes to the society. The new marketing, therefore, underlines human centricity, offering benefits to the society, and social responsibility. If any business could attain these, its brand will be beloved and sustainable” Duangkamol said.
At the seminar and training, Suthichai Yoon, Chairman of Nation Multimedia Group, will discuss with Kotler on issues “How to develop a superior company reputation through sustainability-driven thinking”, which interprets the concept of Marketing 3.0 considered as a sustainable marketing strategy.
Krungthep Turakij also arranges a TV programme series entitled “Marketing Changes the World” to convey viewpoints of the professor and experiences from CEOs of leading organisations, renowned marketers and marketing scholars; including Pailin Chuchottaworn, CEO and president of PTT; Somprasong Boonyachai, executive chairman of Intouch Group; Vichien Phongsathorn, CEO and president of Premier Group of Companies. The series is broadcasted from February 22 - March 7, 2013.