Maersk Line, the world's leading shipping company, has launched a service guarantee for punctual delivery with clients in Thailand as the first of its kind in the industry.
It is a bold move for the industry, which has been very sensitive to such risks as storms.
Henrik Jensen, manager of Maersk Line (Thailand) Co, said yesterday that the on-time guarantee would help improve the supply-chain system and reduce inventories because clients can know for sure when they will receive products at the destination port. It will be a boon for companies to save costs in these difficult times.
Under the plan, it will guarantee transport within 31 days. The company will compensate clients US$100 (Bt3,100) per shipping container for one to three days of delay and $300 for six days.
The company started taking bookings on Monday. The route starts from Laem Chabang and proceeds to three destinations – Bremerhaven, Germany; Rotterdam, Netherlands; and Felixstowe, England.
The firm tested the service last year in China and Malaysia. It claimed to achieve 98-per-cent reliability and feedback from customers was positive.
The global economic situation has hit the liner’s business, especially stagnating trade, oversupply of capacity and bunker cost, but it believes it will post modest growth for this year.
Asia-Europe trade, which has for decades been expanding, is facing increasing capacity, which puts pressure on rates.
However shipping volume from Thailand has developed with the market this year. Across trades, Thailand’s container market has grown 2-3 per cent this year, Jensen said.