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Launch of new book on creativity timely, says ex-Benz CEO Paufler

Alexander Paufler, former president and CEO of Mercedes-Benz Thailand, presents his first Thai-language book,

Alexander Paufler, former president and CEO of Mercedes-Benz Thailand, presents his first Thai-language book,

Despite the violence on Bangkok streets, Alexander Paufler, former president and chief executive of Mercedes-Benz Thailand, feels there is no better time to launch his latest book, "Kid Plien Khun" (Thinking Can Change You).

"At a time of crisis, you need creativity the most," said the automotive veteran, who just recently retired from Mercedes-Benz and now teaches at Sasin Graduate School.

The Thai-language pocketbook, which is an extension of the English version "Creativity Gym" published by Nation Books earlier this year, has six chapters that suggest ways for anyone from students to CEOs, as the publisher Nanmeebooks put it, to be innovative.

Based on his interviews of 800 people in Thailand (doubled from the English version), Paufler wrote about the five hurdles that undermine creativity, 10 ways to search for ideas and 12 ways to make the ideas happen, among other things.

Kim Chongsatitwatana, assistant managing director of Nanmeebooks, said "Kid Plien Khun" was very special because it was the first book that Nanmee published with a foreign CEO author who has been working in Thailand.

The Nanmee executive, who joined in The Nation interview with Paufler, said one of her favourite parts of the book was the kind reminder from the ex-Mercedes boss that a leader should not set a goal with no meaningful purpose or with greed.

"In a change or crisis situation, you still need creativity. And you can't have it alone. You also need to have your team having it. Sometimes this is easy, but sometimes you need guidelines and steps for implementing. The 'steps' Khun Alex offers in this book are easy to follow," she said.

This 264-page book was translated by a physician and executive of BNH Hospital Group, Linda Kraivit, who learned about Paufler's work from a book launch at the German ambassador's residence.


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