L'Oreal combines beauty and citizenship

business August 17, 2014 01:00

By The Nation

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L'OREAL THAILAND - led by management and employees - has joined forces with its corporate partners and women scientists to celebrate the company's 105th anniversary and its fifth L'Oreal Citizen Day at Watpanprasitharam School.

Every June, L'Oreal employees around the globe engage in social-outreach activities to represent their spirit as a good corporate citizen by giving back to surrounding communities, embodying L'Oreal’s long-standing commitment to help bring about a stronger and more beautiful society in keeping with the vision of its founder Eugene Schueller. 
Umesh Phadke, managing director of L’Oreal Thailand, said the company was a world leading beauty firm established for 105 years and with a presence in Thailand for 14 years. 
Phadke said L’Oreal aimed to become the No.1 beauty company in Thailand while being an “exemplary citizen” through various programmes such as the 12-year-old L’Oreal Thailand “For Women in Science” fellowship.
Phadke said other initiatives included “Beautiful Tomorrows”, which has equipped more than 107 underprivileged hairdressers with professional skills over the past three years, and “Give Science for Beauty”, which generated class materials for the young.
The company also unveiled “Career Building for Women in Science”, which invites coaching experts from the US to train women in any science field in Thailand in order to strengthen their research capabilities.
This year marked the company’s fifth Citizen Day, during which volunteer efforts were initiated under the “Give Me Five” concept. 
Watpanprasitharam School, located near the company’s distribution centre in Samut Prakan, was chosen as the beneficiary this year.
 L’Oreal decided to help improve the school environment through activities that included installing awnings, donating content-filled computers and improving the library to create a better learning environment. 
It also expanded green areas at the school and started a self-sufficiency vegetable farm for both consumption and additional income. 
Give Science for Beauty involves edutainment activities on health and wellness, including topics such as acne and skin and hair care, 
The For Women in Science fellowship programme shared knowledge and prevention tips for dengue fever and taught students to make organic mosquito-repellent candles.
This year, more than 20,000 L’Oreal employees in 60 countries made a positive impact on society with various actions in each country. 
In 2013, L’Oreal Thailand activated environmental awareness for youths at Chumchon Mooban Pattana School through edutainment and other activities. 
In 2012, the company organised refurbishing activities and donated books and science lab equipment for students at Wat Klang Klong Sam School, which had been flood-affected. 
In 2011, the company and its employees collaborated with Assoc Prof Dr Suchana Chavanich, of the Department of Marine Science at Chulalongkorn University’s Faculty of Science, to support the “Save the Thai Coral” activity day at Samaesarn Island in Chon Buri. 
In 2010, L’Oreal Citizen Day was celebrated at the Association for the Promotion of the Status of Women and Phayathai Babies’ Home.