LINE achieves 100-millionth user

LINE, the world's leading mobile messenger with a social-network service, announced that it had 100 million users as of yesterday, including 10 million in Thailand.

At a celebratory event in Japan for hitting the 100-million milestone, NHN Japan's chief executive Akira Morikawa said: "We have been able to reach 100 million users globally.

"We have striven always to be one step ahead of users' needs and have offered a wide variety of services to meet their quickly changing wants. Based on LINE's dynamic movement, we will tap into this momentum to further reinforce our content to become the world's No 1 communication service."

The service was launched in June 2011. Through successive releases of new features, LINE has been able to position itself successfully in the mobile-messaging market, with a sharp increase in users outside Japan including the Middle East, Taiwan, Thailand, Indonesia and other countries in Southeast Asia. In particular, LINE had achieved 10 million users in both Thailand and Taiwan, claiming the title as Thailand's and Taiwan's most representative mobile messenger.

Moreover, LINE also saw growth in the number of users in the Eastern Europe region including Russia and in Spanish-speaking countries such as Spain, Chile and Mexico.

Not only is the number of users joining the LINE community rapidly increasing, the company says the frequency in which users use the service is also worth spotlighting. Currently, LINE is recording an average of 3 million new users subscribing to LINE per week and maintaining an 80.3-per-cent monthly-active-user figure.