Krungsri Group expands e-business
Bank of Ayudhya will invest Bt2 billion in information technology in three years to broadly penetrate the online financial services market.
In addition, the bank is taking advantage of synergies across the entire Krungsri Group to serve customers' needs and lifestyles. With confident that its customized mobile application will meet the needs of all customer groups, the bank has set a target of one million downloads within three years.
Philip Tan, president of Bank of Ayudhya, said "Our purpose is to make customers familiar with making transactions via mobile channels and aware that the Krungsri Mobile Application is capable of much more than mere money transactions. Moreover, it allows them to follow and update new promotions from Krungsri."
"Under our three-year plan, starting in 2013, we are going to invest an additional Bht2 billion in internal key technological systems, such as Core Banking and other technologies. This year, we are aggressively expanding into e-business by encouraging our customers to make the most of their smart phones and tablets.