Jaymart sets three-tiered growth strategy

Jaymart has set three major targets for this year - raise revenue 40 per cent to Bt10 billion, sign up 50 franchisees, and increase its share of the mobile-phone market to 15-18 per cent.

Chief executive officer Adisak Sukumvitaya said yesterday that the company aimed to expand its customer base and create demand upcountry.

Franchises will be granted for both 30-square-metre shops and sales kiosks.

The company now has 220 branches and expects to open 60 more nationwide this year with the Jaymart Quality Service logo.

About Bt250 million is budgeted to renovate 20 branches nationwide.

Mobile Show 2013 will be held not only in Bangkok but also in the provinces of Nakhon Ratchasima and Chiang Mai.

Tablets and smart phones are important factors to drive the mobile-device market to about 20 million units worth about Bt70 billion this year.

Jaymart's sales last year reached Bt80 billion. It expects sales and profit to expand by about 40 per cent this year. About 45 per cent of its sales will be upcountry and 55 per cent in Bangkok, versus 40:60 last year. Smart phones and tablets will account for 80 per cent of its sales and feature phones and accessories for 20 per cent, Adisak said.

"I think the mobile market this year will have high competition. We will utilise our business skills and experience to distribute our products and services to support customer demand," he said.

"I also think that tablets, smart phones and 3G [third-generation] technology will drive the potential and growth of the mobile-phone market as a whole. We will also provide both handsets and migrated mobile-phone services to support the demand of the market."