Japanese firms still keen to set up franchises here

Corporate January 10, 2014 00:00

By Watchiranont Thongtep
The Nat

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Despite the prospect of continued political unrest this year, Japanese companies have strong confidence in setting up business here, according Franchise Advantage Inc (FCA).

“We expect that throughout this year, top Japanese franchises will continue to establish their business via a stand-alone investment or joint venture. Our company aims to see the doubling of revenue from our clients,” Masami Tajima, president of the Japanese consulting firm specialising in business franchises, said yesterday.
Restaurants, retailers, clothing and fashion houses, and furniture manufacturers are among the high-potential businesses that are interested in entering the country, she said.
Thailand offers huge opportunities for Japanese firms ranging from small to large because of the cultural links between the two countries, urbanisation and changes in consumer lifestyles, and its strategic location at the heart of the Asean region. 
Once the Asean Economic Community goes into full effect next year, Thailand will become the hub for this most dynamic economic zone in Asia. 
Many Japanese franchisers are studying Thailand as their base for penetrating neighbouring countries such as Vietnam, Myanmar, Cambodia and Laos, Tajima said. 
This year 15 top Japanese brands are planning to establish a foothold in Thailand. All of them are FCA clients but she prefers not to mention names. 
To help local businesses get a better understanding of FCA and Japanese franchises, the company is holding “Cool Japan Thailand 2014” at Siam Discovery until next Tuesday with new, famous Japanese brands. 
This event is meant to be a platform where both Thai and Japanese franchisers can meet and trade. 
FCA has provided business and technical support for developing the franchise system of many famous Japanese retail, restaurant and service chains such as Book Off, Tsutaya, Yoshinoya, Lawson, Pepper Lunch, Muji, Farm Design, Sega, World and UCC coffee shops and restaurants. 
Franchise Advantage has been in operation since 1996. Total revenue contributed by FCA clients runs about Bt10 trillion annually worldwide. 

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