Intel to continue focus on Thailand

Corporate August 14, 2014 01:00


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Intel Corp has announced it will continue to focus its investment in Thailand and the Asia-Pacific, where the market tends to be younger, mobile and social and is rapidly growing in several areas, especially in smart devices.

Gregory Bryant, the US giant’s Asia-Pacific and Japan vice president for Sales and Marketing Group and general manager, said the company would continue to concentrate its investment in the region. The focus will be on two main areas: mobile, which comprises smartphones, fablets (phone-tablets) and tablets in both the technical and sales and marketing areas; and education, in the smart-classroom environment.

“The mobile-device market, ranging from smart phones to fablets and tablets, is the growth area in this region, and it is a focus area of us. Moreover, education is another focus area for us in Asia-Pacific, since there is huge investment in the education segment across the region. This is not only in broadband infrastructure, but it is also about the devices and the smart-classroom environment,” said Bryant.

Asia is a huge market for Intel, he said, with its gross domestic product accounting for 25 per cent of global GDP.

Intel has, therefore, tripled its marketing budget for the region for these kinds of smart devices and the Internet of Things. The company has a specific marketing campaign to promote Intel Inside across smart devices.

“This year we have tripled our marketing budget to promote smart devices, especially Internet of Thing devices, throughout the region and across channels, including social media and content marketing. We need to let consumers know that not only is Intel inside these kinds of smart device, but also that we make them better for consumers,” said the executive.

PCs, meanwhile, are still a growing and huge market for Intel, especially in Asia-Pacific, since personal computers have already been redefined as devices in several form factors, and are no longer simply desktop PCs and notebook PCs, he said.

“Personally, in the future, I do not see the difference between a notebook and a tablet. Tablets are part of the continued growth of the PC market. It is one of our priorities, but not our sole focus, since smart phones and wearable devices are a priority, as well,” said Bryant.

Intel Microelectronics (Thailand) country manager Sontiya Nujeenseng said Internet of Things devices could be applied to and used in mega-projects such as water management. Intel is, therefore, looking for the opportunity to propose its technological support for such investment plans.

Meanwhile, another opportunity in Thailand is in the SME (small and medium-sized enterprise) market, where firms are being encouraged to use more technology to grow their business, not only domestically but also within Asean, Bryant said.