Indian school targets Thai, Asean students

Economy April 01, 2014 00:00

By Petchanet Pratruangkrai
The N

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Amid tougher environment, ISB sees demand for improvement

The Indian School of Business (ISB) aims to lure more Thai and Asean executives and students with offers of lower study costs relative to Western institutes, but with a world-class programme and in-depth knowledge of the Asian economy.
With the emerging growth of the Asian and Asean economies, ISB foresees that demand for Asian economic and business programmes is increasing among students and businesspeople. To ensure that students and businesses are well prepared for rising competitiveness amid global liberalisation, in-depth knowledge of business and economics are needed.
“As one of the leading business schools in Asia, we [at ISB] want to encourage more Asean and Thai students and executives to study at our school. We are not different from schools in the US and the European Union, offering world-class programmes with a well-managed environment for students,” said ISB dean Ajit Rangnekar.
Under its plan to lure more students from Asean, ISB plans to work closely with Asean’s leading universities to set up joint exchange-student programmes. The school admits that it may not have sufficient capacity to promote its school in every Asean nation, but it advises students that are interested in studying abroad to visit ISB as it offers international business programmes at relatively low cost.
The total cost of studying at ISB is about US$40,000-$45,000 (Bt1.3 million-Bt1.5 million) per year, include living costs.
The Indian School of Business evolved from the need for a world-class school in Asia. The founders, some of the best minds from the corporate and academic worlds, anticipated the leadership needs of the emerging Asian economies. They recognised that the rapidly changing business landscape would require young leaders who not only have an understanding of developing economies, but also present a global perspective. ISB is committed to creating such leaders through its innovative programmes, outstanding faculty and thought leadership, the school said.
ISB is the first institute in South Asia to achieve Association to Advance Collegiate Schools of Business (AACSB) accreditation. It was the most research-productive Indian management institute of the decade 2001-2011.
To date, the school offers 49 permanent faculties, as well more than 100 visiting faculty who teach at ISB annually from the best business schools in the world.
In addition, Varshaa Ratnaparke, associate director in marketing and communication at ISB, said that many programmes of study are well served by Asean and Thai leaders. ISB also has expertise in family business. In particular, it has provided a course on management for family businesses.
According to the school, more than 80 per cent of businesses are owned by families, and businesses in Asean have a similar structure to Indian businesses, it said.