Honda Automobile (Thailand) aims to boost annual car production capacity by 20 per cent next year to 240,000 units from the present 220,000, according to executive vice president Pitak Pruittisarikorn.
Of the planned 20-per-cent output hike, 10 per cent would be implemented early next year and the remaining in the second half. This will see its production capacity increase from 1,000 units per month to 1,100 and subsequently to 1,200 units per month to cater to rising demand.
Honda launched its 10th model this year after its flood-stricken plant in Ayutthaya resumed operations in April, this year.
The new model, Brio Amaze, is a four-door version of Honda’s first eco-car Brio. The Brio Amaze is powered by a 90-horsepower 1.2-litre engine and is available in four variants: S manual transmission priced at Bt454,000; S automatic transmission at Bt493,000; V MT at Bt482,000; and V AT at Bt521,000.
Customers buying the Brio Amaze under the First Car Buyer scheme will receive tax rebates ranging from Bt65,000 to Bt73,000. A total of 39 Honda Click 125i motorcycles are also to be given away through daily lucky draws.
Pitak said “since returning to full strength in just eight months, Honda has set a new record in the Thai automotive industry for launching the highest number of new models. The launch of the all-new Brio Amaze is the tenth model in the Honda 2012 line-up and its second eco-car. Based on the original Brio, the new model represents a milestone as a result of collaboration between Japanese and Thai engineers at the Asia Pacific Honda Research & Development Centre here. The new Brio is designed to meet customer needs in Thailand and Asia. Honda also strove to ensure that Brio Amaze could be launched before the end of the Thai government’s first-car buyer programme.”