HTC announces 3 new smart phones, targets 10% market share in Thailand

Corporate November 05, 2012 00:00

By Jirapan Boonnoon
The Nation

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HTC has announced three new smart phones that it expects will help it achieve a market share of 10 per cent in Thailand by the end of the year.

Lennard Hoornik, president for South Asia Pacific of HTC Corpora-tion, said the three new smart phones were the HTC One X+, Windows Phone 8X and 8S by HTC.

The HTC One X+ runs the HTC Sense 4+ experience on Android Jelly Bean and is 25 per cent faster than the HTC One X1. It also has new features including a front camera, 35 per cent more battery life than the HTC One X1, expanded internal storage, and authentic audio with 64 gigabytes of memory. It will be available for Bt21,900 including value-added tax.

The Windows Phone 8X and 8S by HTC feature the new Windows Phone 8 operating system and come with smart design, quality sound with Beats Audio and front-camera capabilities.

The Windows Phone 8X will be available at Bt19,900 and the 8S for Bt9,990.

The three new smart phones will be available in Thailand in the next couple of weeks.

“The smart-phone market is continuing to grow in Asean, since a lot of mobile-phone users access the Internet with them. We are growing in China, India and Indonesia. We are now in the top five in the Asean and global markets,” Hoornik said.

Nattawat Woranopakul, country manager of HTC (Thailand), said the firm expected that the three new smart phones would support the new lifestyle of mobile-phone users. It also expects that the Windows Phone will be a hit next year.

He added that the company expected to hold 10 per cent of the Thai market of about 4 million units by the end of the year and see revenue growth of about 15 per cent over 2011.

“I think that mobile-phone users now will base their decision to purchase a new mobile or smart phone on emotions more than the functions of the phone. We therefore will come out with new smart phones with [both] emotional and functional features,” Nattawat said.

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