Granted certificate, Thai AirAsia X's first CEO ready to take carrier to the sky

Corporate February 08, 2014 00:00

By The Nation

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Nadda Buranasiri became the first chief executive officer of Thai AirAsia X after it received its air operator's certificate from the Civil Aviation Department this past Monday.

With its certificate, Thai AirAsia X may now apply for flight operations permission as well as flight schedules. The airline is poised to officially announce its Bangkok-based flight schedule immediately after securing permission.
Malaysia-based AirAsia X appointed Nadda as the first CEO of the Thai entity in acknowledgement of his more than 20 years of experience in administrating the international affairs of global organisations. His most recent post was as managing director of Warner Music (Thailand).
Tassapon Bijleveld, CEO of Thai AirAsia as well as co-founder and shareholder of Thai AirAsia X, said: “The announcement of Nadda Buranasiri as CEO of Thai AirAsia X has come at an opportune time as we finally received the approvals for the air operator’s certificate. We welcome him on board the AirAsia family and believe his presence will further add a fresh new perspective to the industry. We look forward to his invaluable contribution to our first long-haul, low-cost carrier in Thailand.
   “Thai AirAsia X is bringing new and exciting things to air travel, such as its Fly-Thru service connected directly to the extensive short-haul network of Thai AirAsia. Our passengers, especially Thai people, will surely appreciate the novel experience of flying long distance in ease and convenience with Thai AirAsia X,” he added.
Nadda said his most important challenge at present was assembling the Thai AirAsia X team. He added that he felt sure that with his experience in administration, as well as creative thinking, he could establish Thai AirAsia X as an attractive and valuable choice for all travellers.
In its first year, Thai AirAsia X has secured contracts for two Airbus A330-300 aircraft from AirAsia X to commence service from Don Mueang International Airport. 
Thai AirAsia X’s Airbus A330-300s sport 365 economy-class seats and 12 business-class seats. 
The airline is also the first low-fare carrier to introduce Premium flatbed seats, which stretch out to 77 inches (195 centimetres) in full-recline position. 
The Premium flatbeds feature universal power sockets, adjustable headrests, a reading light and privacy screens. 
Premium-seat guests also enjoy premium complimentary products and services, including Pick A Seat, Priority Check-in, Priority Boarding, Priority Baggage, 20-kilograms baggage allowance, complimentary hot meal, and pillow and duvet.

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