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Get set for the international auto salon

LB Performance Lamborghini Murcielago

LB Performance Lamborghini Murcielago

Passionate about customised and modified vehicles? Then don't miss this year's Bangkok International Auto Salon (BIAS), which carries the theme "Passion for Performance".

The event, to be held from June 19 to 29, is considered the largest custom car and accessories show in the Asean region, with licensing from the original Tokyo Auto Salon in Japan. Apart from the latest customised cars and tuning technology from Japan, visitors also get to check out custom models from major automobile producers.

Also on display are customised cars from Thai mechanics, while roadshows in major provinces are being planned prior to the BIAS in order to help raise awareness.

According to BIAS Organising Committee chairman Wiluck Lohthong, the highlight is located in the Tokyo Auto Salon zone, where the latest custom cars and car tuning innovations from Japan will raise your pulse with their improved looks and increased performance. Leading tuners and accessory companies from Thailand as well as Japan, China, Taiwan and Malaysia will exhibit over 1,000 items.

Meanwhile, activities preceding and during the show will be expanded to cover a larger number of target groups.

"This year we will bring in a wider array of custom cars from Japan, which comprise mostly prize winners from the Tokyo Auto Salon held earlier this year. This is intended to create excitement for customised car lovers in Thailand," Wiluck said.

Highlights to be shown at this year's event include: Toyota/Kuhl Artis & Kuhl Racing 86 Japan Project, Honda/Blitz Fit RS Turbo Concept, Mazda/RE Amemiya Street 7 - 3 Rotor 20B, Nissan LB Works 35GT-R, Subaru/Blitz Racing Project BRZ, Lamborghini/LB Performance Works Murcielago and the Mitsubishi i-MiEV Evolution, which is an all-wheel-drive electric car that took part in the Pikes Peak race.

"This year we have more major automobile companies participating such as Toyota, Honda, Mazda, Mitsubishi, Nissan, Suzuki, Isuzu, Subaru, BMW, Mini and Mercedes-Benz, as well as supercar brands like Ferrari, Lamborghini and Lotus. We also have motorcycle brands and accessory/tuner brands such as Ducati, Yamaha, Lamina Films, Up Garage, Spoon by Oak Club, Techart, AC Schnitzer, Blitz, WORK, Endless, TEIN, Cusco, RSR, Amamiya, Bride, GAB, Amuse, MOMO, and more," he said.

Many of the participants are using the BIAS as a venue for new product launches. Honda will introduce its new 2014 Jazz model to the public at the show, while PP Superwheels will launch its latest alloy wheel collection. Lubrication specialist Motul will launch the "Techma" diesel engine oil. Meanwhile, N Sport will introduce the new Volks Racing TE 37 Ultra and ZE 40 Ultra, and Unicar Motorsport will pull the wraps off the D2 Racing Sport wheels for the first time in Thailand.

To promote participation of customised cars and to expand Thai customer groups, a pre-event "Roadshow to MICE Cities" featuring the outstanding Toyota 86 Kuhl Racing Aero Kit Ver.1 HG Grade and the world's only 19-inch forged wheel set from WORK will be held in major provinces.

Another highlight is the Mazda RX-7 customised by KRC under the "First Impact" concept featuring aggressive styling and fire-breathing engine performance.

The event will be held prior to the BIAS in Bangkok on May 10, Chiang Mai on May 24 and Khon Kaen on June 1.

"The roadshow will help build up awareness for the BIAS as well as attract car clubs in the provinces to take part in our custom-car contest. It will also help stimulate the regional automobile industry, preparing Thailand for its role as the centre of auto production in Asean as well as the entry into the AEC [Asean Economic Community]," he said.

Jirut Itsarangkul na Ayuthaya, deputy director of Administration and Strategy Support of the Thailand Convention & Exhibition Bureau (TCEB) said: "This year, the TCEB has urged the organiser to stage a provincial roadshow in Thailand especially in 'MICE' cities such as Chiang Mai and Khon Kaen. This not only helps broaden the customer base for the show but also helps stimulate awareness and growth in the provincial automobile industry.

"It will help promote Thailand as a centre for custom car and auto accessory exhibitions in the Asean region and be ready for the AEC," Jirut said.

In addition, BIAS 2014 also promises a large number of exciting shows and activities with more than 1,000 cars and various car club events. Being the only event in the region to take on the "entertainment car show" theme, visitors will be amused by the ninja show from Japan, A-Class Girls who will challenge Thailand's hottest "pretties", plus a "sexy car-wash show" by FHM Girls Next Door, a photography contest, a sexy car-wash contest as well as concerts by famous artists.

The BIAS is supported by government and public organisations both in the country and overseas, including the TCEB, Thailand Automotive Institute, JETRO and NAPAC.


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