GM enters Myanmar market

business July 08, 2013 00:00

By The Nation

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General Motors becomes the first American car maker to make an inroad into Myanmar, with the plan to open the first showroom in the fourth quarter of 2013.

In a statement released today, General Motors Southeast Asia Operations recently signed a letter of intent with Pacific Alpine Pte. Ltd., for the distribution, sale and service of Chevrolet vehicles in Myanmar. Chevrolet models will be sourced from GM manufacturing facilities around the world to meet the specific requirements of Myanmar consumers.
"This is a significant milestone for Chevrolet’s expansion across Southeast Asia, and signals our commitment to grow in the region. Myanmar has a population of more than 60 million people. With the market and economy opening up, and with the increasing affluence of Myanmar’s people, the potential for growth is very high," said Martin Apfel, president of GM Southeast Asia Operations. "The timing is perfect. We have a fresh and complete portfolio of award-winning products, ranging from pickup trucks and SUVs to cars and fashionable people carriers. At Chevrolet, we believe in building a strong brand backed by quality products that connect with customers everywhere."
Chevrolet's partners, Pacific Alpine and Pacific-AA Motor, are a strategic alliance that was established by Alpine Group Singapore and AA Medical (Pacific-AA Group) Myanmar. Alpine Motors (part of Alpine Group) is Chevrolet and Opel’s current exclusive dealer in Singapore, while AA Medical (Pacific-AA Group) is one of the largest distributors of pharmaceutical products and petrochemical lubricants in Myanmar.