Forum to discuss changes in TV market
Asia's leading experts in the pay-TV business will gather at CASBAA's forum on the multi-channel TV market to discuss the impact from the changes in the media landscape and viewer behaviour in Thailand following the introduction of digital terrestrial TV broadcasting and the aggressive expansion of cable and satellite TV operators.
"We are turning the spotlight again on the vibrant multi-channel TV market in Thailand," Christopher Slaughter, CEO of CASBAA, said last week.
On May 30, CASBAA - the association for digital multi-channel television, content, platforms, advertising and video delivery across Asia - will return to the Kingdom to host an in-depth forum examining the multi-channel TV industry in the country with Thailand in View 2013, at the Centara Grand and Bangkok Convention Centre at CentralWorld in Bangkok.
With a thriving broadcasting industry brimming with opportunity and possibilities, Thailand is an emerging market with a promising future and this forum will explore the potential and examine the pitfalls of broadcasting in the country, he said.
With over 22 million TV households, multi-channel TV's 65-per-cent household penetration translates into 14.3 million households or 45 million people, according to Nielsen.
Cable and satellite TV penetration has tripled over the last three years, due in part to the government's decision to allow advertising on pay-TV and local cable and to falling satellite dish prices.
Both local and international experts will share their expertise and insights at the forum.
The key topics include "The Neighbourhood is Getting Crowded - Digital Terrestrial Licensing and its effects on the CabSat Ecosystem", "It's about the Money, Money, Money - Advertising on CabSat TV in Thailand", "Meeting Diverse Demands - New Content for Thailand", "Driving Take-Up of CabSat Platforms in Thailand - Is Football Really the Key?", "Thailand's New Regulatory Framework - Is it Promoting Growth?" and "The Times They Are A-Changing…..and People Watch TV Differently".
Key panellists will come from the National Broadcasting and Telecommunications Commission, True Visions, Mindshare, Turner International Asia Pacific, Nation Broadcasting Corp, Satellite Television Association (Thailand), Chelsea Football Club, Cable Thai Holdings, Nielsen, Media Agency Association of Thailand and IPG Mediabrands.