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Food exporter takes products to Dubai, Tokyo

Theppadungporn Coconut Co, a producer and exporter of processed agricultural products, aims to expand into the Middle East after participating in "Gulfood 2014" last month, hoping for overall sales growth of at least 7 per cent year on year.

Gulfood is one of the largest international food and beverage exhibitions in the world, and was recently held in Dubai. Coconut juice and instant coconut milk were the major products of the company that were of most interest to its Middle Eastern trading partners.

Last year, the company recorded total sales of Bt4.5 billion, up 7 per cent from 2012.

Up to 80 per cent of its sales were in export markets.

Currently, the company exports to more than 27 countries worldwide. Up to 55 per cent of its exports go to United States and Canada, 16 per cent to Oceania (Australia, New Zealand and the Pacific Islands), 15 per cent elsewhere in the Asia-Pacific region, and 13 per cent to Europe.

Up to 70 per cent of its total sales also came from its Chaokoh brand, 29 per cent from the Mae Ploy brand, and the rest from Yoddoy products.

Managing director Apisak Theppadungporn said the company decided to join last month's Gulfood fair to promote its products in Middle Eastern countries.

After the Gulfood fair, the company also showcased its products at "Foodex Japan" early this month in Makuhari Messe convention centre in Tokyo.

The company's objectives were to reinforce its leadership in the food market, deepen its business relationships with existing customers and increase its potential for vertical market expansion with new products, Apisak said.

"Undertaking roadshows has enabled us to keep pace with the rapid changes in the world market and apply innovative solutions that we have developed to support our product development," he said.


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