Dusit grows brand family at ITB Berlin
Dusit International reasserts its position as one of Asia's leading hospitality groups at the world's largest annual tourism exhibition, ITB Berlin. SDusit International reasserts its position as one of Asia's leading hospitality groups at the world's largest annual tourism exhibition, ITB Berlin.
At the world’s largest tourism fair, taking place during March 5-9, the company debuts its newest addition to the Dusit brand family, Dusit Devarana Hotels and Resorts. The brand is a significant niche offering that leverages Dusit's legendary hospitality and artistic heritage into a highly personalised experience, providing exceptional destinations for the exacting, well-travelled individual.
Dusit Devarana properties are premium hotels to be located in both leisure and urban destinations, providing a sanctuary of cultured refinement for those who seek a balance of tranquility, convenience and excellence. The brand complements the Dusit brand family with its unique perspective on the resort experience, marrying the very best of gracious Thai hospitality and destination appeal.
The first hotel to open its doors under the new brand is Dusit Devarana New Delhi, an exquisite 50-room urban boutique resort nestled between India's capital city and the corporate hub of Gurgaon.
The opening of the resort also signals the first foray of the Dusit chain in the Indian market. Upcoming properties to bear the Dusit Devarana brand name include: Dusit Devarana Baoting Hainan, China (2014); Dusit Devarana Dianchi Lake, Kunming, China (2016) and Dusit Devarana Hot Springs & Spa, Conghua, Guangzhou, China (2015).
The brand expansion news continues for Dusit with an astounding 9 hotels in the pipeline for its 'next generation' dusitD2 brand. Catering to the needs and desires of the millennial traveller, dusitD2 Hotels and Resorts offer a distinctive combination of chic design, forward thinking technology, convenience, comfort and smart service.
dusitD2 was the first of the Dusit brand family to enter the Chinese market with the dusitD2 Fudu Binhu Hotel, Changzhou, which opened its doors in July 2013. 2014 will see Dusit entering two new markets with the exciting additions of dusitD2 Nairobi, Kenya and dusitD2 Constance, Pasadena in California, USA.
"The dusitD2 brand offers a great opportunity for developers who would like to work with us," said Group Director of Development, Rustom Vickers. "With the middle class in emerging countries engaging in more travel and aligning with aspirational brands they feel best represent them, dusitD2 allows us to meet market demand where a traditional Dusit Thani or an überluxurious Dusit Devarana may not be the right fit."
In April 2014, the brand will see another dusitD2 in Thailand, this time on Phuket Island. The dusitD2 Phuket Resort is only steps away from popular Patong Beach, also the island's entertainment and shopping district. Additional dusitD2 Hotels and Resorts are planned for: the Aerocity complex in New Delhi, India; Khao Yai in Thailand; the Gurgaon business district in India; Hongmei in China and Davao in the Philippines.