Dusit International has announced an unprecedented partnership with The Nation and the Asia News Network, in a bid to expand its reach across the Asia-Pacific region via ANN's robust regional network of print publications and online websites.
“As we continue to expand throughout the region, this partnership offers us a unique opportunity to further build our brand awareness,” said Dusit International chief operating officer David Shackleton.
ANN consists of 21 media groups and was formed in 1999 with the goal of optimising the coverage of major news events in the region by Asian media.
The partnership between this leading Asian hospitality group and the region’s premier news network came about organically as a result of their long-standing relationship. With ANN receiving more than 100 million page views monthly, the deal will primarily enable Dusit to reach readers of the network’s online publications in mainland China, Indonesia, Hong Kong, Malaysia, Myanmar, the Philippines, Singapore and Thailand.
“The Asia News Network and The Nation in particular have been an excellent partner to Dusit International over the years. This new partnership offers us a unique opportunity to reach the readers of their publications to offer them specially selected promotions and offers across all of our international hotels and resorts,” Shackleton said.