Total Access communication (Dtac) launches "Joey Jump" smartphones, claimed to be the cheapest with a price tag of Bt1,990 for the 3.5 inch screen model.
The 4 inch screen model costs Bt2,990.
"Today there are only 16 million users of feature phone by dtac, which had shrunk 6 per cent from the previous year while smartphone users had risen by 54 per cent with the main reason for more customers to switch to using smartphone being the rapid increase 3G network coverage as well as the growth of social media, such as Facebook, LINE, Instagram. Hence users want a mobile phone that can easy connect to social media and take photos," said Prapaprot Puprasert, senior vice president, Device Management and Business Operation Division.
He added that the product was developed with superior function and lower price. The main target markets are the new smartphone users and current feature phone users who wants to switch to using a smartphone.
Joey Jump is a touchscreen smartphone with Dual Core plus front and back camera (front camera for Jump 4.0 only) with Andriod 4.2 Jelly Bean OS, supporting 3G 850/2100 MHz which runs at maximum speed up to 21.Mbps, plus FM radio and HD Voice.
Dtac's goal is to increase the number of retailers which sells dtac TriNet phone to at least 50 per cent of retailers which sells SIM card, or about 10,000 retailers within 2014, in order to meet the customer needs for smartphone and dtac TriNet usage.