Double A joins Tree Planet to boost green cover

business July 21, 2013 00:00

By The Nation

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Double A is supporting Tree Planet and its partners - the United Naitons, the UN Children's Fund (UNICEF) and the UN Convention to Combat Desertification (UNCCD), in their campaign to plant a billion trees by 2020 and generate awareness among people.

Tree Planet is also adding fun to the project by launching a tree-planting application that allows people to raise virtual trees via Facebook or their smart devices. Once these virtual trees are fully grown, Tree Planet will plant a real trees on behalf of the players in their pre-selected location, which can be in Sudan, Mongolia, South Korea or Thailand.
This initiative to increase the planet’s green cover is consistent with Double A’s sustainable business model, which is why it is sponsoring “Tree Planet Season II – Spirit of the Trees”, which was launched in April.
Charnvit Jarusombati, Double A’s senior executive vice president, said his firm shared Tree Planet’s goal of getting people to plant trees. 
“In Thailand, our continued engagement with farmers has made our ‘Paper from KHAN-NA’ programme a huge success. Trees grown by over 1.5 million farmers along KHAN-NA absorb carbon dioxide, and once they reach maturity, are converted into high-quality paper and become farmers’ sustainable source of income,” he said.
Though Tree Planet is only available in English and Korean, a Thai version will be launched later this month. The game now has more than 300,000 users around the world and has already planted more than 250,000 trees.
Double A, Tree Planet and its partners inspire people to help restore forests in Sudan, Mongolia and South Korea with native tree species. If the players choose Thailand, they become part of the unique “Paper from KHAN-NA” programme, and help create a sustainable agro-forestry by planting paper trees along unused or KHAN-NA spaces in paddy fields and farms. Double A has spent more than Bt60 million on the application and to prepare more than 10 million seedlings for Thailand alone. If this programme is successful, it will result in the reduction of 600 million kilograms of carbon dioxide from the atmosphere.
Double A will also invite Tree Planet representatives and ten ambassadors to Thailand for them to witness the actual tree planting on KHAN-NA. They will also have the opportunity to learn about the sustainable model, which allows Double A to produce paper without depleting the natural forest, increase the income of Thai farmers and boost Thailand’s green cover which helps solve global warming.