The Nation



Diageo's women empowerment initiatives

Diageo recently inaugurated the Women's Empowerment Journalism Awards to recognise and honour outstanding reporting of women's issues.

The awards are part of "Plan W: Empowering Women through Learning" launched last year to reach women of all socioeconomic profiles through training and skills development to empower two million women in 17 countries in Asia-Pacific over five years.

The awards programme aims to inspire, nurture and advance quality reporting on women's empowerment issues and to educate and empower communities across Asia-Pacific. The programme is open to journalists in 10 markets across the region.

Jayne Harvey, managing director of Diageo Moet Hennessy (Thailand), said last week that DMHT is passionate about proactively extending opportunities to women, both internally and in the broader community.

"In Thailand, around 40 per cent of our staff are women, and Diageo's global goal is for women to make up 30 per cent of our top leadership by 2015. As the first female managing director of DMHT, my Diageo journey is a practical demonstration of this commitment.

"In the community, we're proud to be partnering with the Mechai Viravaidya Foundation, and now through the WE Journalism Awards, we look forward to recognising journalists for the important role they play in shaping opinion on women's issues."

The first project is taking place at Nong Ta Kem village in Buri Ram. It consists of four core activities providing equity support and empowerment, gender and community empowerment, social enterprise farm, a Women's Economic Empowerment Loan Fund for women to develop their own businesses, and training to improve their skills.

Diageo became the first alcohol beverage company last year to sign up to the UN Women's Empowerment Principles to promote gender equality in the workplace, marketplace and community.

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