Delta improves in-the-air bedding experience
Delta Airlines team up with Westin Hotels to offer business travellers a new bedding experience in the air. Starting from June 13, Westin Heavenly In-Flight bedding product will be available for Business Class travellers of all international flights from Thailand and throughout the world.
Delta is also enhancing the sleep experience by expanding full flat-bed seating. Delta is introducing full flat-bed seats in the BusinessElite cabin of all transcontinental flights operating between New York and Los Angeles, San Francisco and Seattle beginning in March 2013. All of Delta’s Boeing 757 and 767 aircraft serving these transcontinental markets will offer the flatbed seats over the next 24 months. Delta’s decision to install full flat-bed seats on its transcontinental flights complements the airline’s current investment in full flat-bed seats on its entire international widebody fleet of more than 140 aircraft. By the end of 2013, 70 per cent of all Delta aircraft will have flat beds and, in early 2014, Delta's entire widebody fleet is scheduled to be complete.
"Delta is committed to providing our customers with the best possible sleep experience in the skies and we're excited to partner with another leader in the travel category, Westin Hotels and Resorts, who shares this goal," said Joanne Smith, Delta's senior vice president - In Flight Service. "In recent surveys, customers have told us that the most important part of the in-flight experience is sleep. The new Westin Heavenly In-Flight bedding product is just one of the new amenities Delta is introducing to ensure customers achieve a restful, rejuvenating in-flight experience."
"We are delighted to bring the Westin Heavenly experience to thousands of Delta travelers around the world especially at a time when Westin is experiencing tremendous growth in key markets around the world," said Brian Povinelli, Global Brand Leader for Westin Hotels. "Getting a good night's sleep is the number one priority for our guests and we are renowned for providing travelers with the best bed and sleep experience in the business. Westin Heavenly In-Flight bedding will ensure Delta's customers will be renewed and refreshed when they land. Now consumers can experience the brand's Heavenly sleep experience in-flight, in our hotels and even in their homes."
In addition to the new Westin Heavenly In-Flight bedding, Delta is making investments in several other products and services to revamp the in-flight sleep experience. These include a white noise channel on Delta Radio, and new BusinessElite amenity kits featuring Tumi and Malin+Goetz products.
As a direct result of customer feedback, flight attendants are also modifying their in-flight service to better foster sleep. BusinessElite flights now offer an "Express Meal" that features lighter fare and a one-step delivery process onall international flights departing after 9 p.m. and flights between JFK and London's HeathrowAirport.Delta will be designing a similar express meal menu for BusinessElite flights that are less than 10 hours long, as well as transcontinental flights.
To create a more restful cabin environment, flight attendants also are now proactively adjusting for appropriate lighting based on the time of day and streamlining cabin announcements to decrease noise disruptions.