DTV Service, the maker and trader of satellite TV receivers for Thaicom, is turning its focus more to pay-per-view through tie-ups with premium content providers.
General manager Pramote Boonnumsuk said that on top of expanding the satellite TV platform in the provinces, the company aimed at subscription service. But he insisted the service would be affordable and friendly for customers, particularly upcountry. The company therefore will offer a top-up service for pay-per-view content, rather than a monthly subscription fee.
Pramote said his company had tried such a service with pay-TV operator GMM Z on live telecasts of the 2012 Uefa Euro soccer tournament. Now it is bundling TrueVisions’ exclusive sports channels with the DTV box.
“We are also in talks with other providers on adding more premium content to the DTV platform for next year,” he said.
The company is also partnering with leading content providers like RS for soccer events, MVTV for Western and South Korean TV series, and Next Step for documentaries. These programmes are offered as a free service for DTV customers.
DTV targets revenue from pay-per-view service to represent 10 per cent of its total income by the end of next year, up from just 2-3 per cent now. Revenue from selling satellite TV set-top boxes will remain the biggest contributor.
Under this pay-per-view service strategy, Pramote believes the sales volume of set-top boxes will increase to 500,000 a year, as planned. Currently, about 2 million DTV boxes are deployed to end-users. Of that, 70 per cent are ready for pay-per view. Of the approximately 300 channels available on the DTV platform, 80 are ready for pay-TV service.