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Content producer JSL foresees big revenue boost

JSL GLOBAL MEDIA, a developer and producer of television programmes, is banking on the arrival of digital terrestrial TV to help boost its revenue by as much as 55 per cent to Bt1.4 billion this year, from Bt900 million in 2013.

It also plans to list on the Stock Exchange of Thailand next year to strengthen its finances for further investments in the coming digital-TV environment.

"There is no need to own and operate a digital TV channel, as JSL has prepared great content and appreciates [the opportunity] to work with the new stations," company president Ratiwan Srimongkolkul said yesterday.

She said her company was in talks with eight of the new digital broadcasters, namely Amarin TV, PPTV, Voice TV, MCOT, Nation Multimedia Group, True Corporation, Thai Rath TV and GMM Grammy, on producing programmes for them.

JSL plans to produce the shows to order rather than a co-production or time-sharing scheme because of the inability to predict the audience share of each station.

However, the company will continue working with main analog free-TV stations such as TV5, Channel 7 and Modernine TV. Currently, the company produces eight variety programmes, talk shows and dramas, totalling 13 hours a week, for those broadcasters. After the talks with the digital TV operators, JSL wants to add 25-30 hours per week to its TV production work.

Production for analog free TV is expected to contribute at least Bt640 million of the company's income this year, while new assignments from digital free-TV broadcasters will bring in Bt200 million. Another Bt300 million will come from partnership projects, Bt170 million from drama productions, and Bt34 million from show business.

Chief executive officer Vachara Vaewuthinand anticipates that the coming of digital terrestrial TV will present huge opportunities both for major content providers like JSL Global Media and smaller production houses.

To make sure it would be able to offer the right content for the right demand from the digital TV operators, JSL formed a new subsidiary, Content Lab, last July to partner with international producers and format developers such as Italy-based Endemol and Japanese TV-Asahi.

Noppakorn Thongman, managing director of Content Lab, said: "Not only will Content Lab bring international TV formats to the Kingdom, but the company is also developing local TV formats to export to overseas markets."

Noppakorn added that his company would also work with clients to create branded content and other forms of marketing communication via various platforms.

JSL Global Media is also focusing on training new TV hosts, artists and singers to support its holistic TV production. For talent and artist management, the company has hired song composer and music director Sudhipong "Chompoo Fruity" Vatanajang.


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