City Automobiles is new Jaguar importer
City Automobiles, the official Land Rover distributor, has been appointed as the new Jaguar importer and distributor in Thailand.
City Automobiles has been the official importer of Land Rover in Thailand since March 2012, and from this month the company will complete the rebranding and renovation of its Land Rover facility on Wireless Road to also accommodate Jaguar, officials said.
It will also be making significant investment in a new facility on Rama IV, which will be operational in the course of 2013.
"Bringing Jaguar and Land Rover together under City Automobiles is a positive step forward both for the business and for our customers," said Jaguar Land Rover Overseas regional director Dmitry Kolchanov. "This move demonstrates our commitment to the premium vehicle market in Thailand."
City Automobiles general manager Danai Chandrangam said: "We are delighted to be appointed as the new importer and distributor of Jaguar vehicles in Thailand to add to our existing Land Rover portfolio. The brands fit together perfectly and we are dedicated to providing world class levels of representation for these iconic British marques.
"City Automobiles will be making significant investments to upgrade the facility and purchase sophisticated maintenance equipment, tools and the technology necessary to ensure that genuine Land Rover and Jaguar service standards are maintained," he said.
"A dedicated and trained Jaguar team will be on hand. We are delighted that AAS will remain in our retail network and will continue a 20-year partnership with the Jaguar brand, continuing to deliver world class levels of customer service."
City Automobiles was selected due to its broader involvement with the Land Rover Group. AAS, previously known as Jaguar Cars (Thailand), will continue to represent the Jaguar brand as an authorised after-sales dealer, appointed by City Automobiles.