Pay-TV company CTH has granted Bangkok Entertainment Company (BEC) the right to telecast 26 live English Premier League soccer matches out of a total of 380 for the coming season through its free TV channels.
Under this deal, CTH will earn about Bt300 million from BEC, the operator of Channel 3.
Chirdsak Kukiattinun, chairman of the CTH executive committee, said that of the total investment, Channel 3 paid Bt200 million for the broadcasting rights for free TV, and the remaining Bt100 million was for special programmes and highlight footage for Channel 3.
The new EPL season will kick off on August 16.
The 26 matches will be telecast via analog free TV Channel 3 and its new digital 3HD channel, according to a source at BEC.
Details on sponsors and expected revenue from this season will be announced next week.
Thairath TV, another terrestrial-based digital channel, owned and operated by the publisher of Thai Rath daily newspaper, will also telecast three live EPL matches. Details of the deal between Thairath TV and CTH cannot be revealed, Chirdsak said, but he suggested the two had a strong relationship. An owner of Thai Rath, the country’s best-selling daily, holds 35 per cent of CTH.
Last year, CTH joined forces with state media enterprise MCOT to televise 17 live EPL matches on MCOT-run Modernine TV. MCOT paid Bt2 million per match and shared half of its revenue from live and recorded broadcasts with CTH.
The revenue from BEC will also be part of CTH income this year. By end of this year, CTH targets Bt7 billion in income.