Caravan starts rolling in new digital TV campaign

Corporate July 05, 2014 00:00

By The Nation

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Nation TV has kicked off its "Nation TV 5 Screens Caravan" campaign to promote digital TV viewing through five mediums - TV, smartphone, tablet, computer and digital signage - anywhere, at anytime.

Nation Multimedia Group Plc (NMG) led by chairman Suthichai Yoon along with Big C Supercentre and major sponsors such as Isuzu, Kasikornbank, Planet Com, Leotech and TV Provision, yesterday took part in a campaign launch event held at Big C Supercenter’s Rajdamri branch.
Major lifestyle changes have been driven by advanced technology, providing many alternatives to straightforward television watching.  As part of the campaign, “screens caravan” will be sent for road shows at 30 spots in Bangkok, 17 locations in the city’s outskirts and 13 provinces across the country. The caravan will make appearances from July to October. 
“The caravan campaign will introduce a new dimension of viewing TV via multi-screens to audiences in the digital era,” said Suthichai, adding that mobile phones and tablets also had a bigger role to play in peoples’ daily life.

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