CTH and GMM Z, two leading pay-TV operators, have formed a content partnership to expand the subscription base for the English Premier League, a world-renowned soccer league.
CTH, which holds the rights to the English Premier League in Thailand, and GMM Z, a subsidiary of GMM Grammy for satellite TV, yesterday launched a special package called CTHZ Premier League + HD, targeting premium mass subscribers in urban areas.
This package’s customers can watch the remaining EPL matches for the current and coming two seasons as well as other key content from GMM Z.
Fahmai Damrongchaitham, chief operating officer for the platform business at GMM Z, said the company expects to distribute one million HD set-top boxes and gain 400,000 subscribers from this partnership. GMM Z and CTH would share subscription fees.
GMM Z has 100,000 subscribers and has sold two million boxes.
This is a part of GMM Z’s revised strategy to focus more on partnering with other key satellite TV platforms, on top of creating its own pay-television network, to broaden its subscription base to three million by 2016.
Last week, CTH sealed a similar deal with PSI Holdings, the largest satellite TV provider, to distribute programmes including EPL matches to PSI’s customers.
CTH provides exclusive pay-per-view content through the PSI O2 Digital HD set-top box. Pay-per-view content will include 380 live EPL soccer matches from the current season to the 2015-16 season.
Through the two partnerships with PSI and GMM Z, CTH expects to achieve its target of three million subscribers within two years.
Last year the company faced difficulties expanding its network on both cable and satellite TV platforms. It managed to reach only half of the 1.5 million cable TV subscribers available through CTH’s partners, while securing 200,000 satellite subscribers using Ku- or C-band dishes.