BEC World, the broadcaster of Channel 3, yesterday announced it would operate its existing analog TV channels and three new digital channels at the same time.
The broadcaster’s executive director, Pravit Maleenont, said the analog channels would still be the main revenue contributor.
Surin Kittayaphonghun, executive vice president of BEC World, said this year the company expected to see revenue growth of only 3-5 per cent from Bt14billion last year, mainly due toadverse economic environment and the company’s new investment in digital TV business.
The company posted growth of 9-10 per cent last year.
Around 95 per cent of total revenue would come from analogue channels, Surin said.
Bangkok Entertainment Co, its subsidiary company, holds an analog concession granted to it by MCOT Plc.
The concession expires in March 2020.
BEC Multimedia , another subsidiary, holds three digital TV channel licenses – the high definition, standard definition and SD kid and family varieties.
Surin said most of the TV dramas that were Channel 3’s key revenue source would remain on analog channels.
“Since we still have to pay both revenue sharing to MCOT and a licence fee to the National Broadcasting and Telecommunications Commission, we decided to operate all of them,” Surin said.
The company’s licence fee this year is around Bt1 billion for license and it also has to pay MCOT Bt400 million this year.
Pravit hopes to reach the break-even point on the digital TV channels within three years after bidding Bt6.471 billion for them.
BEC World yesterday held a press conference to unveil the digital channels – Family 13, SD 28 and HD 33.
All three will be launched on this April 25 as the first phase, with only eight hours of air time that will be expanded to 17 hours in June and 24 hours in October.
Most programmes will be re-run content in the first phase but around 50 per cent of SD 28’s focus will be news programmes.