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Black Canyon puts expansion focus upcountry

Black Canyon (Thailand) has earmarked at least Bt100 million to add as many as 30 branches to its chain of restaurants and coffee shops this year, most of them in major provinces and five in other Southeast Asian countries.

"During weekends or long holidays, Thais love to spend their time travelling with their families. Our company also witnessed an increase in demand from those travellers in key provinces," chief executive officer Pravit Chitnarapong said yesterday.

"For instance, the branches in Hua Hin, Pattaya and Khao Yai enjoyed growth of about 10-15 per cent in sales last quarter from the same period in the year before."

In the domestic market, the company plans to expand along with its strategic partners, including Central Plaza at its shopping centres and PTT at its service stations.

Three outlets will be opened at airports - two at Don Meuang and one at Phuket.

The investment per domestic branch is expected to be about Bt3 million to Bt5 million.

Black Canyon operates 261 restaurants and coffee shops across the country and 53 in Indonesia, Malaysia, Singapore, Myanmar, Dubai, Cambodia, Laos and the Philippines.

The five new overseas branches will be owned by franchisees. The cost for each one is estimated at about Bt5 million to Bt7 million. Two will go into Aeon Mall in Phnom Penh this year while the rest will be for Indonesia, Malaysia and the Philippines.

While Bangkok continues to be shaken by political unrest, the move into the provinces will help spread the risk.


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