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TOO LATE TO SAY GOODBYE



Among the members of the Yingluck Cabinet, Chadchart Sittipunt, who had been the transport minister until the May 22 coup, had proved the most popular. Each of his Facebook posts drew thousands of "likes" with a long list of comments.

His character and attitude is what won people over. Despite being part of the embattled government, he never resorted to verbal attacks.

Indeed, when martial law was declared last week, he seemed as happy as the supporters of the People's Democratic Reform Committee. He told reporters he met on the day: "The [protester-seized Transport] Ministry will be accessible again. Well, as I'm leaving this post, this should be a good time for me to revisit the office and bid it a goodbye."

That day never came. Chadchart was among the first government representatives detained by the junta. He must be happy to know that the road is reopened. Yet, it is too late to say goodbye as a minister.

WHEN YOU'VE GOTTA GO …

Vichien Mektrakarn, chief executive of Advanced Info Service, was among the country's telecom executives "invited" to report to the National Council for Peace and Order after the military seized power last week.

The summons were gentle - soldiers even made an advance call enquiring about his whereabouts, and sent a car to pick him up from a restaurant.

Due to bad traffic, the journey took quite some time and Vichien needed to use the toilet. But instead of asking for the car to be stopped, he turned to a solider and asked him to finish what he was drinking and used the water bottle to relieve himself.

WISE MARKETING

The owner of a public relations company was recently "forced" by his wife to buy a Rolex, reasoning "it's time that you give something to yourself".

Realising an overseas trip by her husband coincided with King Power's "Shop Duty Free, Fly Free" campaign, the wife advised him to get the watch.

The campaign lasts until the end of the month and gives one a free Cathay Pacific ticket to Hong Kong or Singapore for every Bt20,000 or more cash card purchase at King Power shops.

As a result of his expensive purchase, the PR executive ended getting numerous tickets and is now poised to spend even more so his wife's family can travel in Hong Kong.

Considering the fact that King Power often offers 15-20 per cent discounts, this promotion should not cost the duty-free shops too much, if anything, and its seems to be an irresistible offer.

Should THAI Airways and the Tourism Authority of Thailand consider a joint campaign like this in foreign markets?

Contributed by Achara Deboonme and Pichaya Changsorn


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