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Milky challenge?

As the "ALS Ice Bucket Challenge" became more popular and moved its way across continents to Thailand, celebrities and business icons embraced the challenge for a good cause and made a profound impact within circles of the young and hip.

Another group of Thai young business elite took this opportunity to spice things up a notch.

The "Young Entrepreneurs Chamber of Commerce" or "YEC" is a group of young business leaders and trendsetters formed under the Thai Chamber of Commerce.

These YEC members have initiated another charity challenge, the "YEC Milk Bottle Challenge" with the same viral concept. Instead of getting deluged by a bucket of ice water, the person will make a charitable pledge for the act of gulping down a 830cc bottle of milk within a minute - not an easy feat at all. The person performing this act can then pass on the challenge to three nominated persons.

Led by Dr Dej Churdsuwannarak, YEC Committee president, almost a hundred of these young leaders have joined the cause and created a sizeable sum for charity over the past three days. This event, like the original ALS Ice Bucket, indeed shows a good sign of strength and unity among the new generation of the country's elite.

Any dairy companies interested in a CSR campaign should give them a call!!!

AOT CULTURE MAN STEPS DOWN

Airports of Thailand Plc president Makin Petplai has been actively promoting the organisation's culture. Recently he even recently asked a security guard of the company if he could recall AOT's core values - safety and security, service mind, teamwork, continuous learning, and transparency and accountability.

When he discovered that the guard could not relate all the values, he personally explained them to him one by one.

Nevertheless, Makin, a long-time executive of Intouch group, tendered his resignation last week after some AOT board directors appointed during the previous government had agreed to step down, paving the way for the new government to overhaul the firm's management.

Teaching the professors

Porntip Lyimapun, founder and chief executive of PacRim Group, has said she was nearly halfway to her goal of impacting one million lives in Thailand. Since its establishment 14 years ago, the consulting firm that holds the exclusive licence to FranklinCovey in Thailand has already provided training courses to 400,000 organisation leaders, staff and students in the country.

However, one of the most memorable courses must be the one that Porntip and her team delivered to Chulalongkorn University last month that was attended by rector Pirom Kamolratanakul himself and deans of the university.

Last week, PacRim booked the ballroom of the Grand Hyatt Erawan to organise a grand event to introduce the "7 Habits 4.0 version" in Thailand. Thanks to the overwhelming response, the company had to hold two sessions - one starting in the early morning and the other in the afternoon.

Not only did it draw more than 400 top executives of leading organisations who are real fans of Stephen Covey's "Seven Habits of Highly Effective People" books and courses, the consultant also convinced three senior executives from Western Digital, Pandora and Isuzu UNT to spend an hour talking about how good the 7 Habits principle was that they have practiced in their personal lives and at their companies.

Contributed by Pichaya Changsorn


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