The Nation



Biocos diversifies marketing strategy

Biocos Group will spend over Bt100 million on its marketing strategy aimed at modifying and reinforcing its brand image, ahead of the Asean Economic Community (AEC) commencing in 2015.

The company, which has set a target growth of 20 per cent next year, also plans to increase its number of "Slimming Plus", "Amethyst" and "Beauty Story" branches, as well as introduce several new ranges of beauty products.

Sirium Pukdeedumrongrit, chief marketing officer for Biocos, revealed that the company's performance this year had already exceeded expectations following the opening of several new branches. Each of the company's three brands had achieved a 10 per cent increase in growth, which was expected to double next year, he said.

The company said it had also seen an increase in the number of its male customers and to meet the demand, it planned to introduce a new range of services.

More than Bt100 million has been set aside for the expansion of its branded branches outside Bangkok. The company said it was also considering possible partnerships as a way to boosts its presence in overseas markets.

Overall growth for the company in 2013 was 25 per cent, well above the 10 per cent, previously anticipated.

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