The Board of Investment has kicked off the "Unbeatable Thailand, Unparalleled Oppor-tunities" campaign, which it says will play a major role in the country's post-flood confidence-restoration plan aimed at foreign investors.
Board secretary-general Atchaka Sibunruang said yesterday that if the BOI did nothing, Thailand was likely to lose some manufacturers in sectors such as electronics for which relocating to other countries would be relatively easy.
The campaign slogan will feature prominently when the BOI conducts roadshows overseas throughout this year to restore confidence among foreign investors.
“The key message of the campaign is that Thailand remains strong as an investment destination. Natural disasters or other crises cannot damage our strong investment fundamentals,” she said.
She said the automotive industry had recovered quickly and strongly compared with other sectors affected by the floods. As it is easy for some industries such as electronics to relocate to other manufacturing bases, she said, it is important for the BOI to promote the country’s strengths to all industries and investors.
The BOI has played a vital role in retaining foreign investors after many of them, especially Japanese firms, were badly hit by the floods last year. According to the latest survey by the Japanese Chamber of Commerce and the Japan External Trade Organisation, about 8 per cent of Japanese investors operating in Thailand are reviewing their investment plans here.
Atchaka said the “Unbeat-able Thailand, Unparalleled Opportunities” campaign would be launched during the visit of Prime Minister Yingluck Shina-watra to Japan from March 6-9. She said the campaign would invoke the fighting spirit of Muay Thai (Thai boxing), adding that the BOI planned to conduct roadshows to other countries.