Bitdefender has appointed Avnet Technology Solutions to be its local distributor, as it targets becoming the leading player in the Thai market for antivirus software and security solutions in the next two years.
Andrei Chiper, country manager of Bitdefender (Thailand), said the company aimed to achieve market leadership by tying up with more business partners and increasing its distribution channels.
It has appointed Avnet Thailand to provide its products and solutions to support all segments of the market.
Bitdefender now provides antivirus software to support all market segments, from office and enterprise users through to the home use or consumer market.
For the consumer market, the company provides antivirus software for mobile security – that is, mobile phones and tablet devices – based the on the Android environment.
It offers business solutions such as Cloud Security for Endpoints and Cloud Security Console to support the office and enterprise market.
"We want to create a strong partnership to support the enterprise and retail markets. We want to provide our antivirus software in all retail shops nationwide, including bookshops, IT stores and mobile shops.
"We are now providing our antivirus software in around 1,000 retail shops, and expect to increase that to 2,000 stores by August. We also distribute products and solutions via around 300 system integrators nationwide," said Chiper.