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Adidas launches World Cup ball, merchandise

Adidas unveiled

Adidas unveiled

The official 2014 Fifa World Cup ball was given the name "Brazuca" - an informal local term meaning "Brazilian" - back in September 2012 after a public vote involving a million soccer fans. The colours and ribbon design of the ball panels symbolise the traditional wish bracelets worn in the country and reflect the vibrancy and fun associated with soccer in Brazil.

The ball underwent a thorough testing process over two and a half years involving more than 600 of the world's top players and 30 teams in 10 countries, making it the most tested ball ever by Adidas and ensuring that it is suited to all conditions.

Soccer clubs involved in testing included AC Milan, Bayern Munich, Palmeiras and Fluminese. Players involved in the process included global soccer stars Leo Messi, Iker Casillas, Bastian Schweinsteigerand, and Zinedine Zidane.

The ball has already been used in international matches at the Fifa U-20 World Cup with a different design, and was also used in a friendly match between Sweden and Argentina last February.

The technology incorporated into the bladder and carcass of the Brazuca is identical to the Tango 12 (Uefa Euro 2012), Cafusa (Fifa Confederations Cup 2013) and the ever-popular Uefa Champions League Official Match Ball. However, a new structural innovation with a unique symmetry of six identical panels alongside a different surface structure will provide improved grip, touch, stability and aerodynamics on the pitch, Adidas says.

Adidas is also launching @brazuca on Twitter, where fans will be able to track the build-up to the Fifa World Cup through the eyes of the ball as it travels the world and offers an alternative take on the game. Brazuca will visit other soccer nations, meet players and celebrities, and take part in major cultural events before landing in Brazil for the first game next June.

The launch of Brazuca marks the next phase of Adidas' "All in or Nothing" 2014 Fifa World Cup Brazil campaign, after the launch of seven national federation Fifa World Cup kits and the Samba Collection, a Brazilian-themed soccer-boot collection.

The Fifa World Cup is the world's largest soccer event and the ultimate platform for Adidas apparel, hardware and footwear.

Adidas has made every Fifa World Cup ball since 1970, and recently extended the partnership with Fifa (the International Federation of Association Football) until 2030, including the supply of the official match ball.

Brazuca is now available at all Adidas outlets, associated stockists and online at www.adidas.com/worldcup for Bt3,990.






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