AMD launches new processors

Corporate January 21, 2014 00:00

By Jirapan Boonnoon
The Nation

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Advanced Micro Devices expects to achieve 30 per cent of the do-it-yourself CPU (computer central processing unit) market this year.

The US firm has announced the new AMD A-Series accelerated processing units (APUs) under the code name Kaveri for the non-brand desktop-computer market, to go on sale this week.
Chukkrit Watcharasaksilp, country manager of AMD Thailand, said the firm this year would focus on the upcountry and Internet-cafe markets to expand its customer base outside Bangkok. 
“In 2012, we had a 26-per-cent market share and in the third quarter last year we raised that to around 27 per cent. The firm expects that by the end of this year, it will hold about 30 per cent of the DIY CPU market,” he said.
AMD introduced its fourth-generation CPU code-named Kaveri, which is bundled with AMD Radeon R7 graphics and AMD TrueAudio technology that comes with 32-channel surround audio and also supports ultra-HD resolution. 
The new Kaveri APU will available for about Bt7,000-Bt8,000. It is designed to support the gaming, Internet cafe and do-it-yourself markets. The firm plans to supply it for notebook, desktop and all-in-one computers in the next step.
“The gaming market grows continuously. We have a strong position in the gaming market,” Chukkrit said.
SIS Distribution (Thailand), SVOA, Com 7 and Strek (Thailand) distribute AMD CPUs. 
He said AMD expected the prices of desktop computers this year to average around Bt13,900-Bt14,900, offering high performance. Last year the average price was Bt12,900. Notebooks this year will have average prices of Bt14,900-Bt15,900, compared with last year’s range of Bt7,000-Bt13,900.

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