Starting Friday, AMC will offer its American guests the opportunity to see "Lost in Thailand" - the blockbuster setting theatrical attendance records in China - to mark Chinese New Year.
“We are committed to tailoring content to serve AMC’s local communities, ranging from blockbuster action franchises and animated family movies to sophisticated art films and Mandarin-language love stories,” Nikkole Denson-Randolph, vice president of alternative and special content at AMC, said in Kansas City, Missouri last week.
“We are thrilled to present ‘Lost in Thailand’ now, in time for Chinese New Year celebrations, as many of our guests have requested.”
Since 2010, AMC Theatres has featured Mandarin-language films in select theatres.
“Lost in Thailand” is an action-packed comedy about two Chinese colleagues racing to find their boss at a remote monastery in Thailand.
Since its theatrical release on December 12, the film has entertained more moviegoers in China than the global blockbuster “Avatar”, said Yamin Zhang, international general manager at Enlight Pictures.
“We are excited to partner with AMC and its affiliate, Wanda Media, to bring this movie to American audiences.”
AMC will play “Lost in Thailand”, subtitled in English, at 29 locations.
AMC Theatres delivers distinctive and affordable moviegoing experiences in 332 theatres with 4,804 screens primarily in the United States.
The company operates 22 of the 50 highest grossing theatres in the country, including four of the top five. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content.