1st-car plan a boon for tinting firm
V-Kool Corporation Thai Co, the authorised distributor of V-Kool automotive window film, is targeting total revenue growth of 30 per cent this year, thanks to the first-car scheme, which is expected to boost the demand for tinted film.
The company's chief executive officer, Kanton Jaturapattarapanit, said in an interview with The Nation last week that the company had total revenue of Bt250 million last year, up 50 per cent from 2011. This follows a rise in the number of new car registrations last year from both the first-car scheme and a rise in demand in the normal market compared with 2011.
He added that the company had a market share of about 40 per cent of the tinted film premium market. The premium market makes up 15 per cent of the total tinted film market, valued at Bt1.7 billion a year. The year 2012 saw the market grow 17 per cent to Bt2 billion, thanks to the demand from the first-car scheme that recorded sales of 1.2 million units of which 500,000 units were delivered last year while the balance 700,000 units will be delivered this year.
To enable total revenue growth to achieve this year's target, the company plans to increase the number of dealers from 40 to 50. Five of the new dealers will be located in Bangkok and the other five in the provinces.
Meanwhile, the company will maintain the price of its products this year following last year's hike because of the rise in oil prices.
"We will maintain the price, despite oil price rising this year, because we have signed a one-year contract with our partner to maintain the price," he said.
He added that the cost of installing tinted film averaged between Bt15,000 and Bt29,000 per unit, depending on the quality and car size.
Currently, the group distributes two brands of automotive window film: V-Kool and the German-made nano-ceramic Huper Optik film. Offering the nano-film will help expand the customer base in the medium group.