The information and communication technology (ICT) market in the first half of the year is expected to have declined by 15-20 per cent as people did not have the confidence to purchase new products.
Pathom Indarodom, chief executive of digital-media firm ARIP, said the ICT market in the first six months of the year would drop by as much as 20 per cent, since people had put off purchasing hardware. The smartphone market is stable.
“The ICT market still has room [to grow] in the medium-to-low-end market since there is still potential for purchases of new gadgets. This market should maintain its potential for the next three years. Therefore, ICT companies such as Lenovo and Asus have focused their business on the medium and low-end markets,” he said.
He also predicted that the ICT market would rebound in the second half as customers replace their old computers that are bundled with the now-obsolete Windows XP operating system. Moreover, the ICT market this year will be dominated by individual consumer, since the government has delayed its purchases.
ARIP yesterday kicked off an ICT exhibition in Bangkok called “Commart Next Gen 2014” in an attempt to boost sales.
Pornchai Jantarasupasang, iMedia director of ARIP, said Commart Next Gen, the biggest ICT exhibition in Thailand, would run until Sunday at Queen Sirikit National Convention Centre covering an area of 18,000 square metres and with 200 IT exhibitors.
Pathom said ARIP exhibitions normally covered 20,000sqm, but this one was smaller because fewer exhibitors were participating.
However, the firm believes that this exhibition will encourage customers to purchase ICT products and contribute to a recovery of the market. It expects revenue for the exhibitors of around Bt2 billion, half from sales of notebook computers, followed by tablets and smartphones at 30 per cent, digital television sets at 10 per cent, and the balance from other gadgets.
About 600,000 people are expected to visit the four-day event.