iPad launch: Smaller lines, bigger sales

Breaking News March 17, 2012 00:00

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San Francisco - Apple launched the new iPad Friday in 10 countries, and though lines were generally shorter than seen for the launch of the iPad 2 a year ago, analysts said that the sellout of online pre order stocks boded well for a first day sales figur

In San Francisco's flagship Apple store, the line snaked along only one side of a city block, a quarter as long as last year's line. At New York's Fifth Avenue main Apple store, market analysts from Piper Jaffray said that 750 people waited in line for the launch compared to 1,190 for the iPad 2 sale a year ago.

"We believe 3rd gen iPad sales are off to a strong start based on healthy lines in New York City and favourable language from Apple around the pre-order," the analysts said in a note to investors.

"We expected the line to be shorter than 750 given nine days of 'off-the-charts' pre-orders ... There was no pre-order for iPad 2, which drove customers to stores.

"We think that on Monday, Apple will announce over 1m units of the 3rd gen iPad were sold on launch day including pre-orders."

Apart from the US, the iPad launched in Canada, Australia, France, Germany, Hong Kong, Japan, Singapore, Switzerland and Britain.

On March 23, the new iPad is set to launch in 25 more markets, including Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macao, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

Strong demand for the new iPad sent Apple shares past 600 dollars for the first time ever on Thursday. While it looks the same as its predecessor, the iPad features a screen with four times as many pixels and also has a larger battery, a quad-core processor and more powerful camera.

Prices for the new device match those of its predecessor, the iPad 2, starting at 499 dollars for the 16GB wi-fi only version, up to 829 dollars for a 64GB version with a 4G cellular option.//DPA


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